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Web Advertising for Renting
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Rental listings are easy to make. The directions are below. The discription of what you are renting goes in the box on the right. Use a few key words. If you have several hot items to rent, they can be mentioned here in the text of your ad. Company name adds credibility. People respond to phone numbers.
One or two words works best for the "What are you renting?" box. Type in what most people will type, when looking for your item. If you are not satisfied with one or two words, do not worry. Your item will be found based upon the text of your ad and search terms, as well as what you put in the "what" box. Everything is scanned.
If you have several things to rent, you can use general terms such as "equipment" or "party supplies". You do not have to make separate listings for different items. You can make several listings, but it is not necessary. If you list several things in the search terms, your ad will be found eventhough customers never see the search terms.
Fewer words make more effective ads. All you really want people to do is call. By the time they find your ad, most people want to talk to a real live person. If you make an ad now, chances are you will want to change it as soon as you post it. Do not worry, you can edit it later. Edit it as many times as you want, to your satisfaction. The link to the edit page is above, on this page.
It is best to refer to the city or town of where the item is located, for the "where" box. Surrounding areas will automatically be included in a search, even if you do not specifically mention them in your ad. If that is not enough, more locations can be added in "search terms" or the text of the ad itself.
If you are a company with locations in several metropolitan areas, your ad will show up for those areas if you mention those places in the text of the ad, or the search terms. In that case you can use a telephone number for each area, or a toll free number. Like everything else, location can be changed at any time later. There is no limit to the number of times your ad can be edited, until the ad expires.
The same goes for state. Only one state should be listed in the "State" field. If there is more than one state, your advertisement will be found, provided the states are mentioned in the text of the ad or listed in your search terms. The state can be edited like everything else. It is recommended that the state be spelled out somewhere in the ad or search terms, otherwise when someone spells out your state your ad may not included in on the list.
When you are all finished, go back and try doing a few searches for your ad, using words people will be using to find things like yours. If your ad does not show up, go back and edit your ad. Add a few words to your search terms.
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